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Launch of Lynx
Lynx is a luxury saloon car that in five to ten years time will compete with top-end models of Audi and Mercedes. Until that time, goals have to be more modest. Hopefully, it will be able to get a one percent market share of luxury cars in the USD 100.000-200.000 range within the first year.
The car will be launched at the 14th Shanghai 2010 International Automobile Industry Exhibition.
The launch will be accompanied by a large advertising campaign, for which we have been allocated a generous budget. At this point, two options for a commercial are being considered:
- a commercial that is a compilation of scenes in several major world cities. Keywords: modern life, glamour, status, wealth.
- a commercial that consists of scenes in the the mountains. Shots of the Lynx (the car) on mountainous roads are interspiced with shots of a Lynx (the animal). Keywords: acceleration, speed, wilderness, freedom.
We are at the moment negotiating with several celebrities, including 。 (自己选一些明星). However, contracting them is not easy. They are either too busy or their demands even exceed our large budget.
2.急求一篇英文市场调查报告,随便什么内容一小篇有关港口开发的市场调研需要翻译成中文,应该不是很难的。
本人的水平非常有限,还希望哪位高手能帮助一下,多谢了! 1. Scope of work The market study service that DR proposes to provide falls into 2 parts: • Review of regional container port competition • Review of competitive hinterland / inland transportation issues and costs • Container volume projections / scenarios Drewry will research and identify each competitor container port and terminal in the neighbouring region and assess their facilities and current capacity as well as any future expansion plans. Historical volumes and regional market shares will be identified as well as each competitor ports' inland connectivity. Major clients and trade lane volumes will also be identified where possible. Inland connectivity and costs are a major factor in determining the port's market competitiveness and Drewry will identify and compare inland distances and costs to major inland cities / markets to those at regional competing ports. Thereafter, an assessment can be made as to the commercial viability of the new container terminal. Container volume projections / scenarios will be assessed according to each of the above competitive issues and in relation to historical GDP growth in China and future GDP growth expectations. Shifts in regional market shares will be a key factor in determining potential future volumes. Consideration will also be given to the regional import and export manufacturing base and consumer demand factors. Base, high and low case volume projections / scenarios will be provided. 3. Deliverables The deliverable for this market study would be a report in Microsoft Word format, delivered by email, under the following general headings: a) Executive Summary and conclusions b) Review of regional container port competition - Key facilities at each regional competitor port - Historical volumes and market shares - Inland connectivity - Major shipping line clients and trade lanes - Competition terminal capacity review - Pricing strategies of ports c) Review on Inland Transportation competitive issues - Cargo hinterland analysis - Review of the ports inland distribution network – compare to competition - Inland distances and modes of transport to major inland cities / markets - Inland transport costs d) Container volume projections / scenarios - Analysis of key industries - Review of historical regional container volume growth versus China's GDP - Future volume projections / scenarios with base, high and low cases. The draft report would be delivered in English, Once finalised, a Chinese version of the final report would be provided as well as an English version.。
3.给一份英文的市场调查报告nbsp;随便什么内容都行我有一篇中国发电机市场的报告Asnbsp;thenbsp;fastnbsp;growingnbsp;ofnbsp;China'snbsp;economy,nbsp;thenbsp;electricitynbsp;demandnbsp;fornbsp;industrynbsp;andnbsp;dailynbsp;lifenbsp;continuallynbsp;increases.nbsp;Innbsp;recentnbsp;years,nbsp;China'snbsp;electricnbsp;powernbsp;supplynbsp;remainednbsp;tight.nbsp;Thenbsp;bloomnbsp;ofnbsp;electricnbsp;powernbsp;marketnbsp;bringsnbsp;greatnbsp;opportunitynbsp;fornbsp;thenbsp;developmentnbsp;ofnbsp;China'snbsp;electricnbsp;powernbsp;equipmentnbsp;industry.nbsp;Somenbsp;foreignnbsp;manufacturersnbsp;havenbsp;alreadynbsp;takennbsp;thisnbsp;opportunitynbsp;tonbsp;cooperatenbsp;withnbsp;china'snbsp;manufacturesnbsp;ornbsp;tonbsp;furthernbsp;expandnbsp;theirnbsp;businessnbsp;tonbsp;China,nbsp;whilenbsp;somenbsp;multinationalsnbsp;arenbsp;preparingnbsp;fornbsp;enteringnbsp;China'snbsp;market.nbsp;Chinanbsp;isnbsp;anbsp;bignbsp;countrynbsp;fornbsp;electricnbsp;powernbsp;generationnbsp;andnbsp;consumption.nbsp;China'snbsp;electricnbsp;powernbsp;industrynbsp;shouldnbsp;developnbsp;tonbsp;guaranteenbsp;thenbsp;steadynbsp;growthnbsp;ofnbsp;nationalnbsp;economy.nbsp;Therefore,nbsp;thenbsp;prospectsnbsp;ofnbsp;China'snbsp;electricnbsp;powernbsp;marketnbsp;arenbsp;brightnbsp;fornbsp;anbsp;longnbsp;period.nbsp;Thenbsp;shortagenbsp;ofnbsp;electricnbsp;powernbsp;supplynbsp;leadsnbsp;tonbsp;thenbsp;flourishnbsp;ofnbsp;generatornbsp;market,nbsp;somenbsp;enterprises'nbsp;ordersnbsp;arenbsp;evennbsp;arrangednbsp;innbsp;2007nbsp;andnbsp;thenbsp;importnbsp;ofnbsp;generatornbsp;appearsnbsp;growthnbsp;trend.nbsp;Nevertheless,nbsp;somenbsp;problemsnbsp;andnbsp;hiddennbsp;troublesnbsp;stillnbsp;existnbsp;alongnbsp;withnbsp;thenbsp;growthnbsp;ofnbsp;generatornbsp;import.nbsp;China'snbsp;generatornbsp;manufacturersnbsp;arenbsp;mainlynbsp;concentratednbsp;innbsp;easternnbsp;Chinanbsp;andnbsp;central-southnbsp;areas.nbsp;Mostnbsp;generatornbsp;manufacturersnbsp;arenbsp;share-holdingnbsp;enterprises,nbsp;morenbsp;small-sizednbsp;enterprisesnbsp;andnbsp;lessnbsp;largenbsp;andnbsp;medium-sizednbsp;enterprises.nbsp;What'snbsp;more,nbsp;mostnbsp;manufacturersnbsp;arenbsp;state-ownednbsp;enterprisesnbsp;ornbsp;statenbsp;holdingsnbsp;enterprises.nbsp;Thenbsp;globalizationnbsp;ofnbsp;economynbsp;willnbsp;bringnbsp;positivenbsp;influencesnbsp;fornbsp;electricnbsp;powernbsp;industry.nbsp;Afternbsp;China'snbsp;entrynbsp;intonbsp;WTO,nbsp;thenbsp;developmentnbsp;ofnbsp;China'snbsp;electricnbsp;powernbsp;industrynbsp;mustnbsp;facenbsp;thenbsp;competitionnbsp;fromnbsp;internationalnbsp;marketnbsp;andnbsp;homenbsp;market.nbsp;Withnbsp;thenbsp;introductionnbsp;tonbsp;advancednbsp;equipmentnbsp;andnbsp;technologiesnbsp;beingnbsp;increased,nbsp;itnbsp;notnbsp;onlynbsp;offsetsnbsp;thenbsp;insufficiencynbsp;ofnbsp;somenbsp;equipmentnbsp;onnbsp;varietynbsp;a。
4.市场调查重要性的英文作文The importance of the enterprise market investigationFirst, to adjust the strategy for enterprise's decision-making and provide objective basis. Second, be helpful for enterprises to find market opportunities, develop new markets. Third, be helpful for accurate market positioning, better meet the needs of customers, enhance competitiveness. Fourth, be helpful for enterprises to establish and perfect the marketing information system, improve the enterprise management.。
5.求一份英文版的关于鞋子商品市场销售调查报告The following research report contains market research, analysis, statistics and business intelligence relating to research on The USA footwear Market.Order the 2008 Edition of this report now by adding this item to your cart or for faster service call us at 212-398-5505 to speak to a customer service representative.ABSTRACT The US Market Research Report provides a comprehensive overview of the entire industry in one superb, value-priced package. Research Reports are ideal for assisting in major business decisions, new product design and launches and for identifying key industry players, marketing vehicles and researching specific industries. This report contains the following where available: detailed facts, statistical reference, analysis, key press, manufacturers and sales representatives.TABLE OF CONTENTS I. Market Profile - Market Size - Market Share - Market Growth - Market Structure - Segmentation - Competition - Trends - Market Demand Prospects - Opportunities - Threats - Entry barriers - Key Success Factors II. Customer Profile - Demographics - Products Purchased - Price and Payment Terms - Customer Expectations - Service - Delivery - Specifications - Brand Loyalty III. Major Competitor Profile - Strengths and Weaknesses - Products - Market Share - Distribution - Customer Pricing - Promotion Strategies - Product Development - Expansion Plans IV. Retail Distribution - Distributor Profile - Pricing Structures - Discounts - Commissions - Delivery - Sales Force - Product Mix V. Supplier Profile - Historical Trends - Quality - Pricing - Ownership VI. Advertising & Promotion VII. Market Forecast VIII. Socio-Economic Data VIII. Appendix DISCLAIMER Information in this report relies on sources including Government Publications, Opinions of industry experts and other public sources. Infomat can accept no responsibility for the accuracy or completeness of such information or for loss or damage caused by any use thereof. All prices subject to change without notice.。
6.求一篇英文关于运动鞋市场调查报告,满意追加50分布说明吧
1, the local government web survey of the population by age levels, such as the aging population bias. was little market potential; If bias is contrary younger;
2, the level of understanding of people's income, other footwear for reference, sports footwear purchase speculate grades to the choice of brand positioning prices;
3, a similar observation Pinpaidian sales, If not a typical sports category Pinpaidian subscription Store campaign counters for reference, Sales and marketing staff can chat know, the main purchasers asked orientation to the types of species and the type of shoes. contributory sell;
4, the city bought out potential observation located, as fewer local Monopoly brand, bought out the market is a better question to the development projects, with the local schools, enterprises, institutions, factories, mines links seek cooperation;
5, the mode of operation of inspection time, the options are : flagship boutique, a small, scattered Monopoly (CBD School), Market pavement, diversified operations. But generally, in a less developed market for sports shoes business or market potential, the number of the population problem. I have seen a population of the town of more than 10,000 Star Monopoly, his monthly sales, the main product positioning. According to local bars involved in the selection of suitable brands
7.英文市场调研主要是确定中文内容,然后再逐步翻译。
下面是市场调查PPT需要包含的内容: 市场调研项目的确立 一、市场调研就是系统地、客观地收集、整理和分析与市场营销有关的资料和数据,用以帮助管理人员制定有效的市场营销战略或策略。 所为系统,就是要对调查进行周密的计划和思考,并且有条理地组织实施调研工作。
所为客观,就是指调研人员必须是公正的和中立的,对所有的信息资料均应保持客观和尊重事实的态度,对发现的结果也应保持坦诚的、公正的态度,避免主观和偏见,以免影响管理人员的判断。 二、市场调研的类型 根据市场调研的原则目标可以划分为:探索性研究、预测性研究、描述性研究和因果关系研究。
⒈探索性研究:是指如企业对市场中可能遇到的问题并不知道,或对市场研究的问题或范围还不够明确的情况下,可采用探索性的调查研究。该类型研究的主要作用是探索市场,发现市场;另一个作用是发现问题,查明问题产生的原因,找出问题的关键,为进一步深入研究打下基础。
如新产品上市研究、市场可进入性研究等,都属于这种类型。 ⒉预测性研究:与探索性研究很类似,也要通过搜集一些历史性资料和间接资料,或请教专家、内行,或参照类似问题的实际例子来进行研究。
所不同的是需要作一些定量的预测计算,市场发展的历史性数据以及宏观统计的历史数据等。 一般如市场容量研究、市场结构性研究、市场发展规划研究等,属于该种类型的研究。
⒊描述性研究:是对研究的问题作如实的反映和具体的回答,如消费者行为习惯研究、生活形态研究、品牌形象研究等。 ⒋因果关系研究:主要目的是要弄清楚原因和结果之间的彼此关系,以及市场现象的表现成因等。
如市场结构变化原因分析、消费倾向转移分析,同探索性研究有类似的目的,但主要是揭示影响因素和影响程度。 三、市场调研的内容: ⒈市场环境调查:外部不可控因素,环境因素; ⒉市场营销调查:内部条件的调查,可控因素。
四、市场调研方案的策划: 要根据调研的目标和内容,画个“总图”。 ⒈确认调查项目 第一手资料又称原始资料,是专门为正在研究的问题去设计调查问卷,进而通过调查问卷收集回来的相关信息和数据。
原始数据和资料的收集,是很费时、费力、费钱的,但一般能够准确的反映客观情况,因此一手资料信息的可用性极强。 第二手资料往往不是专门为解决手头的问题而收集的,经济、省时,却可能不很不实用。
如行业数据、媒体公布数据、统计年鉴数据等。但关键是要用来分析哪些方面来使用。
应考虑的内容有:a、调查项目的选择分析;b、假设的确定与研究项目的关系;c、研究目标与研究项目的关系;d、对调查项目重要程度的分析。 ⒉确认资料搜集方法; ⒊经费计划; ⒋调查计划。
市场调查的基本步骤 ⒈确立调查目的阶段:a、分析问题所在及问题焦点 b、调查问题的明确化 c、确立调查目的 d、设定调查假定 ⒉调查前准备阶段:a、决定调查方法;b、设计调查问卷;c、设计抽样计划 d、培训及训练访问员 e、试调查 ⒊实地调查阶段:a、安排项目日程; b、控制和管理进度;c、调查的质量控制 ⒋综合分析阶段:a、资料整理及统计;b、资料统计分析 c、解释资料间相互关系 ⒌提出报告与追踪阶段:a、提出结论与建议 b、口头报告 c、报告实施状况追踪及问题解析 【帮到你的话麻烦点击“好评”谢谢!】。
8.谁能给我份 英文REPORT的模板或范文 市场调查分析的那种INTRODUCTION TO PRESENTATION
Research question
- Workable research question identified
- Research question identified
- Significance and importance of question
LITERATURE REVIEW
- Theoretical/academic background
- Research 'gap' identified
- Question linked to academic literature
CONCEPTUALISATION
- Key concepts identified
- Concepts clearly defined
- Relationship (if applicable)
METHODOLOGY
- Research philosophy/approach identified
- Appropriateness of methods
- Choice of method fully justified
- Copy of the research instrument
Sampling issues
- Sampling method
- Appropriate to the research question
OVERALL
Ethical issues
- Ethical issues considered (if applicable)
Writing style
- Clarity of expression
- Conciseness
- Coherent structure
Referencing
- Appropriate academic references
这个是商科的research的评分标准,也可以说是一个模版,里面告诉了你要写些什么
如果是要分析关于学生购买什么样的电脑,自然要写出和以前所有的前人做过的报告不同的地方,通过LITERATURE REVIEW来分析前人做过的research,然后写出其他人做的research的gap,然后写明自己的research的主要分析的事件,由发现事件来做出调查,再由调查结果来写出结论